intellectual contributions

Refereed Articles

Discipline-Based Scholarship

• Hulten, P. (2012). A lindblomian perspective on customer complaint management policies. Journal of Business Research, 65, 788-793.
• Hulten, P. (2012). Value creation by muddling in the B2B sector. Journal of Business Research, 65, 781-787.
• Hulten, P., Barron, A., & Hudson, S. (2011). The financial crisis and the gathering of political intelligence - A cross-country comparison of SMEs in France,Sweden and the United Kingdom. International Small Business Journal.
• Hulten, P., Barron, A., & Bryson, D. (2011). The Perceived Effectiveness of Business Associations in Influencing Policy Outcomes: Evidence from a Survey of SME Managers in France, Sweden and the UK during the 2007-2010 Recession. Journal of World Business.
• Hulten, P. & Vanyushyn, V. (2010). A new research paradigm to analyze the threats against fair competition in the global marketplace. Competitiveness Review.
• Hulten, P. (2010). An exploratory study of foreigners' perceptions of encounters with local authorities and service providers in France and Sweden. Services Marketing Quarterly, 1 (1), 27-49.
• Hulten, P., Atwal, G., & Vanyushyn, V. (2010). Impulse Buying Behaviour in France and Sweden : An Evaluation of How Promotional Tactics Impact Consumer Behavior. Journal of Euromarketing, 19 (2-3), 159-174.
• Hulten, P. & Bjorkstrand, H. (2009). A case Study for the Development of an E-service for the Swedish Mining Industry. Services Marketing Quarterly.
• Hulten, P., Vistrom, M., & Mejtoft, T. (2009). New printing technology and pricing. Industrial Marketing Management.

 

Refereed Proceedings

Discipline-Based Scholarship

Hulten, P. (2009). CRM policies and the everyday management of customer complaints. A study on approaches in the French B2B sector,. NFF Conference " Business as Usual", Turko/ Abo, Finland, August, 19-21.

 

Non-Refereed Articles

Discipline-Based Scholarship

Hulten, P. (2008). Three Estonian Companies' Management of the Russian Boycott During Summer 2007. Journal of East-West Business.

Hulten, P. (2009). Swedish SME's establishment of business in Russia : A case study,Journal of East-West Business. Journal of East-West Business.

 

academic background

Ph.D. na, 2002

 

Teaching

 

• Business-to-Business Marketing
• International Marketing
• International Business
• Executive Decision-Making
• Service Marketing
• Principles of Marketing
• Management Theory and Practice

 

Qualifications

 

• Ph D of Business Administration, Umeå University, Sweden

 

 

Research Interests

 

• Industrial Marketing
• Service Marketing
• International Business with focus on Eastern Europe

 

work Experience

 

Academic

Senior lecturer in marketing, Hull University Business School (2010 - Present).

Associate Professor of marketing, ESC Rennes School of Business (2008 - 2010).

Assistant Professor of marketing, Umea School of Business (2006 - 2008).

Assistant Professor of management, Texas Wesleyan University, Forth Worth (2004 - 2006).

Assistant Professor, Stockholm University (2002 - 2003).

 

Non-Academic

Country Manager, The Swedish International Development Agency (2000 - 2000).