intellectual contributions

Refereed Articles

Discipline-Based Scholarship

• McColl, R. & Mattson, J. (2011). Common mistakes in designing and implementing service guarantees. Journal of Services Marketing.
• Truong, Y. & McColl, R. (2011). Intrinsic motivations, self-esteem and luxury goods consumption. Journal of Retailing and Consumer Services, 18, 555-561.
• McColl, R. & Mattsson, J. (2011). Lessons in designing and implementing service guarantees. Journal of Services Marketing, 25 (6), 451-461.
• Truong, Y., McColl, R., & Kitchen, P. (2010). Practitioner perceptions of advertising strategies for digital media. International Journal of Advertising, 29 (5), 709-725.
• Truong, Y., McColl, R., & Kitchen, P. (2010). Uncovering the relationship between aspirations and luxury brand preference. Journal of Product and Brand Management, 19 (5), 346-355.
• Truong, Y., McColl, R., & Kitchen, P. (2009). New luxury positioning and the emergence of masstige brands. Journal of Brand Management, 16 (5/6), 375-382.
• Truong, Y., McColl, R., & Descubes, I. (2009). Testing US advertising belief and attitude measures in France. Journal of Euromarketing, 18 (1), 35-46.
• McColl, R. & Truong, Y. (2009). The effects of facial attractiveness and gender on customer evaluations during web-video interface sales encounters. Journal of Personal Selling & Sales Management.
• Truong, Y., Simmons, G., & McColl, R. (2008). Status and conspicuousness - Are they related? Strategic marketing implications for luxury brands. Journal of Strategic Marketing, 16 (3), 189-203.

 

Refereed Proceedings

Discipline-Based Scholarship

• McColl, R. (2011). Common mistakes in service guarantees. 18th International Conference on Recent Advances in Retailing and Consumer Services Science,July 15-18,2011, San Diego,USA.
• McColl, R. & Mattsson, J. (2011). Lessons in designing and implementing service guarantees. International Conference on Recent Advances in Retailing and Consumer Services Science.
• Truong, Y. & McColl, R. (2010). Intrinsic Motivations, Self-Esteem and Luxury Goods Consumption. Global Marketing Conference.
• McColl, R. (2009). The Impact of Facial Appearance During an Online Service Recovery. International Conference on Recent Advances in Retailing and Consumer Services Science.
• McColl, R., Truong, Y., & Darricotte, A. (2008). New Luxury Brand Positioning. Academy of Marketing Conference,Aberdeen,UK,July 7-10.
• McColl, R. & Callaghan, B. (2008). Brand Promotion in the Global Economy is More about Country of Design, than Country of Manufacture. International Conference on Corporate and Marketing Communications.
• McColl, R. & Callaghan, B. (2008). Exploring the Dynamics of Customer Satisfaction Drivers. SERVSIG International Research Conference.
• McColl, R., Callaghan, B., & Darricotte, A. (2008). Using Service Expectations to Segment Brokerage Clients. 15th International Conference on Recent Advances in Retailing and Consumer Services Science, Zagreb, Croatia, July, 14-17.

 

Chapters, Cases, Readings, Supplements

Case

McColl, R. (2011). "Making Bikes Accessible to All?", Principles of Services Marketing,6th edition. McGraw-Hill.

 

Chapter

McColl, R. & Darricotte, A. (2008). "Teaching and learning in an environment challenged by cultural diversity", Enhancing the International Learning Experience. R. Atfield, P. Kemp P. (eds) Oxford Brookes University.

 

Other Research

Other Research Activities

2010: Other Research Activities.

2010: Other Research Activities.

 

 

Service to the Institution

College Assignments

Member:

2010-2011: Research Committee

 

University Assignments

Other Institutional Service Activities:

2011-2012: Presentation to Prepas students from Poitiers

 

academic background

Ph.D. , 2002

 

Teaching

 

• Service Marketing
• Strategic Marketing
• Research Methodology

 

 

 

Qualifications

 

• Doctor of Education, RMIT University, Melbourne, Australia

• Master of Business,Graduate School of Business, RMIT University, Melbourne, Australia

• Bachelor of Business (Marketing), Monash University, Victoria, Australia

 

 

 

Research Interests

 

• The effect of verbalized emotions on loyalty in written complaints.

• The effects of service guarantees and recovery type on service evaluations after a service recovery.

• Marketing services - service quality, customer satisfaction and loyalty.

• Digital media and advertising

work Experience

 

Academic

Professor, ESC Rennes School of Business (2000 - Present).